It pretty much is all about what you're wearing

Guess what is cool -- those threadless kids online are actually real people, and they live in Chicago! A few weeks ago, I stopped in at their studio on North Ravenswood (I should start a little series here on cool creative places on Ravenswood... and another one on Bucktown-area spots). I sat on a big fake-suede couch while I waited to use the computer, and one of the guys (who I recognized from several model shots on the website) offered me a Juicy Juice. Actually, he almost forced me to take one. I declined; he drank three.

The studio is a quite a neat place to visit. All the props from the website pictures are strewn around, the conference room double-doors are open wide, and I could see the product of a recent brainstorming session in orange marker on the white board. (Incidentally, I think they will be coming out with shower curtains this fall... don't tell them I told you!) Anyway, I like their style and I like how they encourage the fans of their t-shirts to create their own designs and submit funny pictures of themselves wearing the shirts. Creative funky people, join the movement! Oh, and check out the studio if you are in Chicago. T-shirts are only $10 each if you buy them in person (even the girls' ones)!